Privacy Policy
Aftergroup Ltd
Last Updated: July 27, 2025
Aftergroup Ltd ("we," "our," or "us") operates AfterMenu.com and provides digital menu solutions for restaurants and hospitality businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our digital menu platform.
By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect several different types of information for various purposes to provide and improve our service to you.
1.1 Personal Information
We may collect personally identifiable information that you voluntarily provide to us when you:
- Register for an account
- Subscribe to our services
- Contact us for support
- Use our digital menu services
- Make payments for our services
This information may include:
- Name and contact information (email address, phone number)
- Business information (restaurant name, address, business type)
- Payment information (processed securely through third-party payment processors)
- Account credentials (username, encrypted passwords)
1.2 Usage Data
We automatically collect certain information when you access and use our services:
- Device information (IP address, browser type, operating system)
- Usage patterns (pages visited, time spent, features used)
- Location data (general geographic location based on IP address)
- QR code scan analytics (frequency, timing, general location)
- Menu interaction data (items viewed, time spent viewing)
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Provide personalized content and advertisements
- Improve our services and user experience
You can control cookie preferences through your browser settings.
2. How We Use Your Information
We use the collected information for the following purposes:
2.1 Service Provision
- Create and manage user accounts
- Provide digital menu services
- Process payments and transactions
- Deliver customer support
- Send service-related communications
2.2 Service Improvement
- Analyze usage patterns to improve functionality
- Develop new features and services
- Conduct research and analytics
- Monitor and prevent technical issues
2.3 Marketing and Communications
- Send promotional emails and newsletters (with your consent)
- Provide information about new features or services
- Share industry insights and best practices
- Conduct customer satisfaction surveys
2.4 Legal and Security
- Comply with legal obligations
- Protect against fraud and security threats
- Enforce our terms of service
- Resolve disputes
3. Information Sharing and Disclosure
3.1 We Do Not Sell Personal Information
We do not sell, trade, or rent your personal information to third parties.
3.2 Service Providers
We may share information with trusted third-party service providers who assist us in:
- Payment processing
- Cloud hosting and data storage
- Analytics and performance monitoring
These providers are contractually obligated to protect your information and use it only for specified purposes.
3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
3.4 Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights and property
- Ensure user safety and security
- Investigate potential violations of our terms
4. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication protocols
- Employee training on data protection
- Incident response procedures
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal information only as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer needed, we securely delete or anonymize it.
6. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
6.1 Access and Portability
- Request access to your personal information
- Receive a copy of your data in a portable format
6.2 Correction and Update
- Correct inaccurate or incomplete information
- Update your account information
6.3 Deletion
- Request deletion of your personal information
- Close your account
6.4 Restriction and Objection
- Restrict certain processing activities
- Object to direct marketing communications
- Withdraw consent where applicable
6.5 How to Exercise Your Rights
To exercise these rights, contact us at privacy@aftermenu.com or through your account settings.
7. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Binding corporate rules
- Certification schemes
9. Third-Party Links
Our website and services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our platform
Note: Your continued use of our services after such changes constitutes acceptance of the updated policy.
11. Regional Privacy Rights
11.1 European Union (GDPR)
If you are in the EU, you have additional rights under the General Data Protection Regulation, including:
- The right to object to processing
- The right to lodge a complaint with a supervisory authority
- Enhanced rights regarding automated decision-making
11.2 California (CCPA)
California residents have specific rights under the California Consumer Privacy Act, including:
- The right to know what personal information is collected
- The right to delete personal information
- The right to opt-out of the sale of personal information
- The right to non-discrimination
11.3 Other Jurisdictions
We comply with applicable privacy laws in all jurisdictions where we operate.
12. Contact Information
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Aftergroup Ltd
aftermenu.com
privacy@aftermenu.com
For data protection inquiries specifically:
dpo@aftermenu.com
13. Definitions
Personal Information
Information that identifies, relates to, or could reasonably be linked with a particular individual
Services
AfterMenu digital menu platform and related services
User
Any individual who accesses or uses our services
Processing
Any operation performed on personal information, including collection, use, storage, and deletion
This Privacy Policy is designed to be transparent about our data practices while protecting your privacy rights. We are committed to maintaining the trust you place in us by handling your information responsibly and in accordance with applicable laws.