Cookie Policy
Aftergroup Ltd
Last Updated: July 27, 2025
This Cookie Policy explains how Aftergroup Ltd ("we," "our," or "us") uses cookies and similar tracking technologies on our website aftermenu.com and our digital menu platform services ("Services"). This policy should be read alongside our Privacy Policy.
By continuing to browse and use our Services, you consent to our use of cookies in accordance with this policy, unless you have disabled them.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies contain information that is transferred to your device's hard drive and allow us to recognize your device and store some information about your preferences or past actions.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are strictly necessary for the operation of our Services. They enable core functionality such as security, network management, and accessibility.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains user session | Session | First-party |
| csrf_token | Security protection | Session | First-party |
| auth_token | User authentication | 30 days | First-party |
| cookie_consent | Remembers cookie preferences | 1 year | First-party |
2.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our Services, helping us improve functionality and user experience.
Google Analytics
We use Google Analytics to analyze website traffic and user behavior.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Distinguishes unique users | 2 years | Third-party |
| _ga_[container-id] | Contains campaign, session, and traffic source info | 2 years | Third-party |
| _gid | Distinguishes unique users (short-term) | 24 hours | Third-party |
| _gat_gtag_[property-id] | Throttles request rate | 1 minute | Third-party |
Google Analytics Data Collection:
- Page views and user interactions
- Geographic location (country/city level)
- Device and browser information
- Traffic sources and referral data
- User engagement metrics
For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| user_preferences | Stores user settings and preferences | 1 year | First-party |
| language_pref | Remembers language selection | 6 months | First-party |
| menu_layout | Saves preferred menu display options | 3 months | First-party |
| recent_restaurants | Stores recently viewed restaurants | 30 days | First-party |
2.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and measure campaign effectiveness.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| marketing_consent | Tracks marketing cookie consent | 1 year | First-party |
| utm_source | Tracks marketing campaign source | 30 days | First-party |
| referrer_id | Identifies referral sources | 90 days | First-party |
Note: We may use third-party advertising cookies in the future. This policy will be updated accordingly.
3. How We Use Cookies
3.1 Essential Functions
- Maintaining user sessions and authentication
- Remembering security preferences
- Enabling core platform functionality
- Protecting against security threats
3.2 Analytics and Performance
- Understanding how users interact with our Services
- Identifying popular features and content
- Measuring website performance and load times
- Detecting and fixing technical issues
3.3 Personalization
- Remembering user preferences and settings
- Customizing menu layouts and display options
- Providing relevant content recommendations
- Enhancing user experience across visits
3.4 Marketing and Optimization
- Measuring marketing campaign effectiveness
- Understanding traffic sources and user journeys
- Optimizing website content and features
- Improving conversion rates
4. Third-Party Cookies
4.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users interact with our Services.
Data Shared with Google:
- Website usage statistics
- User behavior patterns
- Device and browser information
- Geographic location (aggregated)
Google may use this data in accordance with their privacy policy and terms of service. For more information, visit Google Privacy Policy and Google Analytics Terms of Service.
4.2 Opting Out of Google Analytics
You can opt out of Google Analytics by:
- Using our cookie consent manager
- Installing the Google Analytics Opt-out Browser Add-on
- Enabling "Do Not Track" in your browser settings
5. Managing Your Cookie Preferences
5.1 Cookie Consent Manager
When you first visit our website, you'll see a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
- Access this Cookie Policy
You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
5.2 Browser Settings
You can control cookies through your browser settings:
Chrome:
Go to Settings > Privacy and security > Cookies and other site data, then choose your preferred cookie settings
Firefox:
Go to Settings > Privacy & Security, then under "Cookies and Site Data," select your preferences
Safari:
Go to Preferences > Privacy, then manage cookies and website data
Edge:
Go to Settings > Cookies and site permissions, then choose your cookie preferences
5.3 Mobile Devices
For mobile browsers, cookie management options are typically found in the browser's settings or privacy section.
6. Impact of Disabling Cookies
6.1 Essential Cookies
Disabling essential cookies may result in:
- Inability to log in to your account
- Loss of security features
- Reduced website functionality
- Need to re-enter information repeatedly
6.2 Analytics Cookies
Disabling analytics cookies will:
- Prevent us from understanding user behavior
- Limit our ability to improve Services
- Not affect core functionality
6.3 Functional Cookies
Disabling functional cookies may result in:
- Loss of personalized settings
- Need to re-select preferences on each visit
- Reduced user experience customization
7. Cookie Retention and Deletion
7.1 Automatic Deletion
Cookies are automatically deleted when they expire according to their set duration.
7.2 Manual Deletion
You can manually delete cookies through your browser settings at any time.
7.3 Account Deletion
When you delete your account, we will remove associated cookies where technically feasible.
8. Legal Basis for Cookie Use
8.1 Essential Cookies
Used based on legitimate interest in providing secure, functional Services.
8.2 Analytics and Functional Cookies
Used based on your consent, which you can withdraw at any time.
8.3 Marketing Cookies
Used only with your explicit consent.
9. Updates to This Cookie Policy
We may update this Cookie Policy to reflect:
- Changes in our cookie usage
- New legal requirements
- Service improvements
- Industry best practices
We will notify you of material changes by:
- Updating the "Last Updated" date
- Posting notices on our website
- Email notifications (for registered users)
- Updated cookie consent prompts
10. Contact Information
If you have questions about our use of cookies, please contact us:
Aftergroup Ltd
aftermenu.com
privacy@aftermenu.com
For specific cookie-related inquiries:
cookies@aftermenu.com
This Cookie Policy is part of our commitment to transparency and your privacy rights. We regularly review and update our practices to ensure compliance with applicable laws and industry standards.
Last Review Date: July 27, 2025
Next Review Date: January 27, 2026